Who we are

Andrew-GibbAndrew Gibbs is an experienced trader, systems developer and broker who has been involved in the stock-market as either a trader or stockbroker since 1999.

Andrew began his career in commodities markets and was initially involved with hedging currency risk and price risk for cotton farmers in south east Queensland along with trading his own account on the SPI 200 futures index.

Andrew moved to Auckland in 2001 to work for Goldman Sachs JBWere as a private client research assistant and was involved with asset allocation models, strategy and tailoring institutional research towards private high net worth investors. Following 4 years at Goldman Sachs JBWere, Andrew moved to Tricom Securities (now Stonebridge) and became a senior advisor and manager of equities in their Auckland office.

At Tricom, Andrew advised in equities, futures, options and to a limited extent FX. After nearly 3 years at Tricom, Andrew started Strategic Capital Management, a firm offering online trading in stocks, options futures and forex along with System Assist trading services dedicated to helping traders with a focus upon technical analysis.

Andrew holds the following Qualifications


AJKFAllan Kerr has been a private trader since 2000. He is a chemical engineer and PhD chemist whose early career was in the forestry and pulp and paper industries. Allan has more recently been involved in a wide range of industries as a business development consultant.

Allan met Andrew some years ago and the two shared an interest in trading and system development. The newly relaunched Traders eBooks website business is a joint collaboration.

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